Here's how we calculate your SignumScore
Your SignumScore is a weighted average of 5 dimensions, normalized to a common 0-10 scale and weighted by your sector. A restaurant and an online store aren't scored the same way, because they don't depend on the same things to sell.
Why a number, not a 40-page report
Traditional agency audits hand you a long, qualitative document with no direct comparison against other businesses in your sector. SignumScore works the other way around: the comparable number first, the detail behind it second. The full report still exists behind the score, it doesn't replace it.
This is what your report looks like
A real example of the format, not real data from any business.
Illustrative example, not a real business
Calzados Mariña
Footwear & accessories · A Coruña
1. Technical SEO
Measures how well your site is built for Google to understand and rank it: load speed, heading structure, content quality, domain authority, indexability. Normalized directly to a 0-10 scale.
Common mistakes: slow mobile load times, duplicate or missing titles, thin content, no clear heading structure.
2. Local presence (NAP)
We check whether your Name, Address, and Phone number are exactly consistent across Google Business Profile, Bing Places, Apple Maps, and directories.
Weighs more for hospitality or local retail: most customers find you searching "near me".
See full definition3. Legal compliance
An objective checklist: legal notice, privacy policy, cookie consent, basic accessibility. Mapped to an A-to-F grade.
Non-compliance already triggers real fines for small businesses. Most don't find out until they get a notice.
See full definition4. Social media
Presence (do your profiles exist and are they active?) and frequency (do you post regularly?). When the data is insufficient, we flag low confidence instead of forcing a number.
5. AI visibility (GEO)
We query ChatGPT, Gemini, and Perplexity directly with questions typical of your sector and area, and check whether your business gets mentioned.
The newest dimension: the one fewest businesses are measuring today.
See full definitionHow the 5 dimensions combine
- Each dimension is normalized to 0-10 before weighting. Different scales are never mixed.
- The weight of each dimension varies by sector (today we work with 3 categories: local/services, ecommerce, professional services).
- If a data point is missing, that dimension does NOT count as 0. Its weight is redistributed proportionally among the ones that do have data.
- The formula has been versioned since day one. If your score changes between dates, we can always explain why.
- Before selling it commercially, we backtest it against real audits already performed.
Frequently asked questions
Why can my score change without me touching anything?
Because the formula is versioned and improves over time, or because your sector/zone average changed. We always state which version was used.
What happens if I don't have social media?
That dimension is flagged as low-confidence and its weight is redistributed among the rest. It doesn't penalize you.
How do you know if I show up in ChatGPT?
We query the models directly with questions typical of your sector and area, and check whether your business gets mentioned.
Does this replace an agency audit?
Not necessarily: it gives you the objective, benchmarked starting point a traditional audit usually doesn't include.
Can I request just one dimension?
Yes, you can pick 1 branch for free, and the rest at a low price if you want them.