← GlossaryCheck your AI visibility for free
What is GEO (AI visibility)?
GEO (Generative Engine Optimization) is the discipline of optimizing your online presence so you show up when someone asks a generative AI (ChatGPT, Gemini, Perplexity) a question, instead of (or in addition to) searching Google.
Why it matters for your business
More and more people ask an AI directly instead of searching and clicking. If your business doesn't show up in that answer, you lose an entire channel of visibility, and there's no alert to warn you.
How SignumScore measures it
We query several AI models directly with questions typical of your sector and area and check whether your business gets mentioned, how often, and in what context.
Why GEO isn't the same as SEO
SEO optimizes for a list of links the user scans. GEO optimizes for a single synthesized answer, with no "page 2" to fall back to if you're not in it.