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What is a digital presence score?
A digital presence score is a number, typically from 0 to 10, that objectively and comparably summarizes how a business is positioned online, unlike a traditional agency audit, which is usually a qualitative report with no direct comparison against other businesses in your sector.
Why it matters for your business
Without a comparable number, it's impossible to know if "your site is doing well" in absolute terms or only relative to your own past. A benchmarked score tells you if you're ahead or behind your real competition.
How SignumScore calculates it
We combine 5 dimensions, each normalized to 0-10 and weighted by your sector, with the formula versioned since day one.